For founders, sales teams, and product marketers
Annotation Tool for Product Demos
Point out product details, highlight workflows, and keep prospects focused during live or recorded demos.
Made for product demo teams
Product demos often move quickly through menus, settings, dashboards, and tiny interface details. Presentify helps you direct attention to the part of the product that matters right now, whether you are on a sales call or recording a walkthrough.
Call out important UI elements without editing the product itself.
Use spotlight to focus attention during feature walkthroughs.
Zoom into small text, settings, and dashboard details.
Highlight the cursor so prospects can follow every step.
Demo products with less friction
Step 1
Open the product
Run the demo in your browser, Mac app, staging environment, slide deck, or video call.
Step 2
Guide the story
Use arrows, circles, spotlight, cursor highlight, and zoom to connect each product action to your talking point.
Step 3
Keep moving
Clear marks quickly, switch tools with shortcuts, and continue the demo without editing screens or assets.
Feature toolkit
Demo features people can actually see
Presentify combines screen annotation, cursor highlight, spotlight, zoom, and whiteboard tools in one lightweight Mac app.
Tool 1
Annotation over any app
Draw over your product, dashboard, website, spreadsheet, video, or slide deck.
Tool 2
Spotlight focus
Dim the rest of the screen and guide attention to one feature or workflow step.
Tool 3
Zoom for small details
Magnify settings, charts, code, and UI text that would otherwise be too small.
Research note
Why demos benefit from guided attention
Product demos ask viewers to learn a software workflow while tracking cursor movement, UI changes, and spoken explanation. Research on software-tool tutorials shows that tutorial format affects how efficiently people learn new tools, while visual-highlight studies show that highlights can guide attention to the relevant part of an interface.
Quick answers
Questions about product demos workflows
A few practical details before you use Presentify in a live session, recording, class, or demo.
View all FAQsCan I annotate over a browser-based product?
Yes. Presentify works over browser tabs and Mac apps, so you can annotate a web product during live or recorded demos.
Can I use spotlight and zoom together?
Yes. You can dim the background while zooming in, so small details stand out and the rest of the screen stays out of the way.
Will it change my app UI?
No. Presentify draws an overlay on your screen. It does not modify the product or the app you are demoing.
Related use cases
More ways to use Presentify
Cursor Highlight Tool for Screen Recording
Add a visible cursor ring on Mac so viewers can follow your clicks, menus, and interface movements in every recording.
Open pageMac App for Live Presentations
Use Presentify to annotate, spotlight, zoom, and guide attention during live Mac presentations.
Open pageCursor Effects for Tutorials
Use cursor rings, click emphasis, spotlight, and zoom to make Mac tutorials easier to understand.
Open pageSimple no-tricks pricing
Pay once, use forever
You can download the app from the Mac App Store, the Setapp marketplace, or directly from our website.
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